Communication
Business Initiative Directions perceives communication as an indispensable element for growth and human development.
This concept is based on a profound knowledge of the preferences and habits of a new generation educated in a global market, with different consumer behavior and a focus on the future.
B.I.D. keeps current of the newest technology and is thereby able to have a greater impact with new, original proposals, directly facilitating the success of products, services, companies and individuals.

Business Journalism
Top management in leading sectors are aware of how a company newsletter can be effectively used to report on what is happening in their companies. B.I.D.´s experts in this influential area of communication carry out their work in an ever-evolving technological atmosphere.
Business Initiative Directions has experience publishing newsletters for important multinational groups from very different areas and economic sectors: real estate, finance, chemicals, electrical, telecommunications, computers, mining, construction, insurance, transportation, food and beverage, and official organizations.

Television

Digital systems are taking hold in television. B.I.D. professionals have accumulated 30 years of high-tech experience in business communication, which together with the success of the last 14 years in digital image treatment in the graphic world, allow B.I.D. to compete in this new market. Business Initiative Directions supplies digitally formatted television programs within its general business series as well as programs on monographic subjects.
B.I.D.´s goal is to provide, before the year 2009, a television image bank available for consultation to researchers and historians in the area of business.

Press Agents
Press releases which shape opinions about companies and their activities are written by Business Initiative Directions´ expert team. These same professionals, in addition to this basic function as press agents, customize their press packages to deliver the specific message designed to meet the goal previously set.
B.I.D. offers a variety of proposals for different countries, appearing in audiovisual communication media in the press, radio and television.

Advertising and Branding
Many products, as well as their brandnames, are better known today thanks to B.I.D.’s services. Experience and creative professionals are keys to success: original ideas which result in focusing preferences in purchasing.
In Business Initiative Directions campaigns are studied in terms of target audiences. Corporate identity is taken into careful consideration and the message is communicated in a clear fashion, using the support of graphic design, photography and digital design.
For B.I.D., advertising is a means to communication, overcoming cultural barriers by creating a universal language based on brandnames and logos which permeate our daily lives.

Press Conferences
B.I.D.´s expertise in organizing press conferences assures attendance of the media by offering informative sessions on business activities within large sectors or on specific companies. Experts in public relations, journalists and sociologists are there to coordinate and organize how companies should respond to the press. Business Initiative Directions is particularly qualified for this task due to its total focus on the business world, supported by its public relations activity and its capacity to stimulate interest in target audiences.

Multimedia
Companies needing interactive communication turn to B.I.D. for the creation of their multimedia tools: corporate identity manuals, annual campaign plans for a franchise network, annual reports, urban planning, architectural plans, courses, stockholder meetings presentations, general business presentations and catalogs.

Public Relations
B.I.D., backed by a time-tested method in the area of public relations, achieves two goals: 
communication and solid results. Public relations has been defined as a "permanent plan of good will, focusing all effort on overcoming barriers for mutual understanding
between an organization and its target audience".
Studies carried out by Business Initiative Directions have shown, in the medium-sized company, that public relations budgets are many times more cost-effective than those of advertising. This is due to the fact that its messages persuade the buyer more easily and are more credible in cases in which the buyer tends to mistrust advertising.

Products & Services

• Public Relations Audits.
• Media Relations.
• Writing, Design, and Production of Media and Collateral Materials
• Crisis Communications.
• Press and Spokesperson Training.
• Corporate Communications.
• Message Development.
• Special Events.
• Publicity and Promotion.
• Marketsite Development and New Media Public Relations.
• Countering Adversarial Public Relations Programs.
• Plant Closings and Business Crises

Conventions

B.I.D. organizes its own annual convention as well as those of its clients, providing many attendees with business opportunities. Business Initiative Directions has extensive experience in conventions both in the U.S.A. and in Europe, in the business arena as well as for cultural events and the world of sports.
Due to its nature as an international organization, the languages B.I.D. uses for business communication are Spanish, English, French, German, Portuguese, Russian and Chinese.

Direct Quality Marketing
A quality analysis should be used to determine all of the aspects of a direct marketing campaign, establishing beforehand the goals to be reached. Target groups are chosen in relation to the set goals and the campaign designed for the purpose should be measurable within the selected timeframe. Employee education and customer satisfaction can be influenced and controlled. Statistical results will then guide the company management. The effectiveness of quality campaigns will be noted after progressive application of this method.

Trade Fairs and Expositions: Quality Benchmarking